About The Modern Fan Co.
The Modern Fan Co. is the original and premier source for contemporary ceiling fan design, producing the most complete, exclusively modern collection of ceiling fans available. Our products celebrate the modern idiom through mechanical simplification, geometric forms and contemporary finishes. We aim to meet the needs of the professional specifier and the design-minded homeowner alike.
Our goal is to remain above fashion and trends, and to produce products that are technically and artfully appealing. We aim to design ceiling fans that will be as relevant years from now as they are today.
As a proud member of Be Original Americas, we recognize the value of creativity, originality, innovation and authenticity in design. Our products are a reflection of this philosophy and represent each of our designers’ unique vision and the manifestation of their ideas.
In 1986, Ron Rezek was approached with the task of updating the 100-year-old ceiling fan. An accomplished industrial designer with prior success throughout the lighting and furniture industries, Rezek embraced the opportunity to introduce modern design to a long-ignored product category.
The Stratos fan (1988) was born and forged the path for a much needed evolution in ceiling fan design. Over three decades later, Rezek’s collection of Modern Fans are celebrated for their timeless and sophisticated originality. His lasting influence on the entire ceiling fan industry is undeniable.
Guto Indio da Costa
A Brazilian designer and the Director of Rio de Janeiro based Indio da Costa A.U.D.T., Guto Indio da Costa is the newest contributor to Modern Fan’s assortment. His experience is extensive, dating back to the design of his award-winning Spirit fan released to the Brazilian market in 2001.
The IC/Air collection (2017) represented Indio da Costa’s first ceiling fan project aimed at the North American market and marked Modern Fan's adoption of new DC motor and LED technologies. The collaboration continues in 2023 with the introducion of the IC/Brisa, another "clean, sleek, elegant" concept from Indio da Costa.
While working to expand the Company’s international reach, Modern Fan identified Jorge Pensi as an ideal partner to help introduce the brand to European markets. The Barcelona based designer, perhaps best known for his Toledo chair (1986), is recognized internationally for his work in lighting and furniture.
His reputation and talents have fostered collaboration with some of the most respected companies in these industries. His namesake design for Modern Fan, the Pensi (2008), is a well-executed study in geometry, casting aside the superfluous in exchange for clean lines, pure forms and closely considered proportions.
Dave Ellis has benefited from over two decades of exposure to the design process while with The Modern Fan Co. Although focused on the operational side of the business during much of this time, he amassed enough know-how to successfully develop a well-rounded suite of products, including the Stella (2011), Torsion (2014), Arbor (2020) and LeatherLuxe (2020) collections.
While he has remained true to Modern Fan’s foundational pursuit of simplicity and refinement in its products, Ellis has helped to expand the aesthetic range of the company’s offering while broadening his role to include product design and development.