Modern Fan Profile

The Modern Fan Co. is the original and premier source for contemporary ceiling fan design, producing the most complete, exclusively modern collection of ceiling fans available.  Our products celebrate the modern idiom through mechanical simplification, geometric forms and contemporary finishes.  We aim to meet the needs of the professional specifier and the design-minded homeowner alike.

Ron Rezek’s career as a design entrepreneur and educator lends a rich and authentic heritage to Modern Fan that is evident in our products and ever present in our company culture.  We design ceiling fans rather than style them.  Our goal is to remain above fashion and trends, and to provide products that are technically and artfully appealing. We hope to produce ceiling fans that will be as relevant years from now as they are today.

Designers

Ron Rezek

In 1986, Ron Rezek was approached with the idea of updating the 100-year-old ceiling fan.  An accomplished industrial designer with notable achievements in areas from lighting and furniture to life-saving and rescue equipment, Rezek recognized the opportunity to introduce contemporary design to this previously overlooked product category.  The Stratos fan was born and forged the path for a much needed evolution in ceiling fan design.   Three decades later, the Stratos and Rezek’s growing number of Modern Fans are celebrated for their sophisticated and timeless originality.  His influence on the entire ceiling fan industry is undeniable and can be seen in many of today’s most popular products.

 

Rezek earned his bachelor’s degree in Industrial Design and a master’s in Fine Arts in Industrial Design at UCLA. There, his professors included designers Henry Dreyfuss, Charles Eames, Niels Diffrient and Don Chadwick. While in graduate school, Rezek also worked in the offices of Frank Gehry, Deborah Sussman and Gere Kavanaugh, all of whom provided valuable influence and mentorship during his early years as a designer and entrepreneur.

In 1970, when approached by Los Angeles County Lifeguard Captain, Bob Burnside, Rezek leveraged his thesis project (a study in rotational molding) to design and develop a modernized version of the rescue “can”.  He founded Surf-Saving International to manufacture and distribute the iconic rescue float, known as the Burnside Buoy, which remains standard issue for lifeguards worldwide.

In 1978, after the sale of Surf Saving International, he founded Ron Rezek Lighting in Culver City, CA.  Inspiration had come while instructing at UCLA and ArtCenter College of Design, where Rezek’s students showed broad creativity in response to several light fixture design assignments.  With his new company, Rezek sought to apply his own brand of modern design to a collection of architectural and decorative light fixtures.  Rezek’s designs were met with great appreciation, leading to a long-term partnership with (and eventual sale to) the Italian lighting firm, Artemide.

In 1986, it was also one of Rezek’s students who pointed him to his next design opportunity, the ceiling fan.  By way of an introduction to the student’s family who owned and operated a ceiling fan company, Rezek was called upon to develop a modern interpretation of the ceiling fan.  The resulting Stratos fan was the beginning of Rezek’s long career designing and producing contemporary ceiling fans and led to the founding of The Modern Fan Co. in 1997.

The Modern Fan Co. continues to operate in Ashland, OR where Rezek also lives, produces wine and restores classic cars.

Ron Rezek
 
 
 

Guto Indio Da Costa

Guto Indio da Costa is a Brazilian designer and Director of Rio de Janeiro based Indio da Costa Design.  While he is the newest contributor to Modern Fan’s assortment, his experience and expertise related to ceiling fans is extensive, beginning with his design of the award-winning Spirit fan released to the Brazilian market in 2001.  The new IC/Air series (coming in Summer of 2017) is Indio da Costa’s first ceiling fan project aimed at the North American market and serves as a launching pad for Modern Fan’s transition to next generation design and innovation.  The IC/Air incorporates our newest high-efficiency DC motor, an LED lighting solution and optimized blade profiles… all in a slender, ultra-modern design.

 

Guto Indio da Costa, born in 1969 in Rio de Janeiro, studied product design and graduated from the Art Center College of Design in Switzerland in 1993. As the founder and chief designer of Indio da Costa Design, Guto and his team have designed products for a wide variety of companies, markets and segments, ranging from pens, home appliances and electronics to urban furniture, boats and trains. Indio da Costa Design has been internationally awarded with several design prizes, such as the IF Design Award, the German Iconic Award, the Red Dot Design Award, the IDEA and the Good Design, among others. Guto has also been active as a lecturer and as a jury member for various design competitions and awards.

Guto Indio Da Costa
 
 
 

Jorge Pensi

In 2004, while working to broaden the Company’s international reach, Modern Fan identified Jorge Pensi as an ideal partner to help introduce the brand to European markets.  The Barcelona based designer, perhaps best known for his Toledo chair (1986), is recognized internationally for his work in lighting and furniture and his collaboration with some of the most respected companies in the industry.  His namesake design for Modern Fan, the Pensi, is a well-executed study in geometry, casting aside the superfluous in exchange for clean lines, pure forms and closely considered proportions.

 

Born in 1946, Jorge Pensi studied architecture in his home city of Buenos Aires. In search of new challenges and broader horizons, he set off for Barcelona in 1975, ultimately becoming a Spanish citizen.

After several years in partnership with Alberto Lievore, he formed Jorge Pensi Design Studio in 1984. Over the ensuing years, Pensi formed a team of trusted and like-minded professionals with whom he could offer personalized and optimum support to his clients. This team includes Diego Slemenson since 1987, Toni Casares since 1990. Constanze Schütz since 1995 and Roman Proubasta since 1999. For graphic design projects he is able to call on his wife, Carme Casares, and for interior design projects, Eduardo Campoamor.

The studio has solidified its position as a global point of reference for contemporary design.  Some of its early products, such as the Toledo chair and the Regina lamp, have become Spanish design icons.  The Studio’s minimalist and expressive designs have received numerous prizes and awards, including the Spanish National Design Prize in 1997, awarded by the Ministry of Industry and Energy for outstanding professional achievement.

The studio’s working method is characterized by intensive communication between the team and their clients throughout the design process, from the initial idea to the final product, in a relaxed and creative environment.

If there is one thing which defines Jorge Pensi Design Studio’s products, it is their timelessness. They constantly seek a balance between poetry and realism, material and space, abstraction and emotion. The aim is to create as many sensations as possible with as few resources as possible, challenging the usual logic in order to establish whether or not it is possible to create something new.

The result is not always predetermined. The best is yet to come.

Jorge Pensi
 
 
 

Dave Ellis

While not formally trained, Dave Ellis has benefited from exposure to all phases of the design process throughout his 20 years with The Modern Fan Co.  Focused primarily on the operational side of the business during this time, Ellis amassed enough know-how to successfully develop some of his own concepts.  Credited with two product families, the Torsion and the Stella, he has helped to expand the aesthetic range of Modern Fan’s offering.  The “constructed” details of both designs are intentionally emphasized… somewhat of a departure from the Company’s more minimalist expressions.  Ellis continues to work closely on Modern Fan’s integration of high-efficiency DC motors, the transition to LED lighting and the development of associated electronic control solutions.

 
Dave Ellis